The Smart Customization Group hosts numerous events each year including lectures, workshops and seminars on mass customization. Our events are intended to bring together researchers and industry leaders in mass customization to share ideas and establish a community of members to further develop and deploy the principles of smart customization.
In addition to finding information on SCG hosted events, our site provides the links and further information on events and conferences dedicated to mass customization.
DATE: December 3-4, 2012
LOCATION: MIT Media Lab, Cambridge, MA
SEMINAR TITLE: Micro|Macro|Customization: From Custom Genes to the Personalized City - Emerging Strategies and Technologies for the Personal Economy
REGISTRATION IS ONLINE IS CLOSED!
REGISTRATION IS AVAILABLE ONSITE MONDAY NIGHT OR TUESDAY MORNING!
Download Seminar Agenda
B. Joseph Pine II, Strategic Horizons, LLP
Internationally acclaimed author, speaker and management adivser. A visiting Scholar with the Design Lab at MIT, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings.
Alex "Sandy" Pentland, MIT Media Lab Human Dynamics Group
Professor Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Pentland's research focus is on harnessing information flows and incentives within social networks, the big data revolution, and converting this technology into real-world ventures.
Marco Mattiacci, President and CEO, Ferrari North America
Marco Mattiacci was appointed Chief Executive Office of Ferrari North America, Inc. in January 2010. He oversees the largest market of Ferrari, which beyond the US included Canada and all Central and South America.
Anthony Flynn, Entrepreneur and Author
After graduating from the University of Southern California with a business degree in 2006, Anthony Flynn founded YouBar, the world’s first customized nutrition bar company, with his mother, Ava Bise. Author of New York Times Bestseller, Custom Nation: Why Customization Is the
Future of Business and How to Profit From It.
Emily Vencat, Entrepreneur and Author
After studying English Literature at Columbia University in New York and at Oxford University in England, Emily Flynn Vencat moved to London in 2002, where she began her journalistic career at Newsweek Magazine. Author of New York Times Bestseller, Custom Nation: Why Customization Is the
Future of Business and How to Profit From It.
The seminar's foremost idea is to connect CEOs, new business developers, consultants, corporate entrepreneurs, innovators, the investment community, and leading researchers from MIT and other leading institutions in peer-to-peer interactions to foster intense discussions and to co-create an agenda for the Personal Economy.
Conventionally, mass customization has been seen as the efficient creation of products and services to meet the demands of each individual customer. But this still emerging development on the micro level – the level of the individual firm-customer relationship – has recently been supplemented by a strong application of customization and personalization principles on the macro level. Enabled by new methods of imaging and analytic testing, personalized medicine is replacing the blockbuster approach that has dominated the health industry. Anonymous cities with mass scale infrastructures are becoming personal by real-time data apps, personal mobility, and the stronger participation of citizens in the planning process. Mass production is being supplemented by a distributed and local infrastructure of digital manufacturing and open hardware.
These and other applications are strong drivers of disruptive innovation and value creation in many industries. We are at the advent of the Personal Economy that changes the dominant logic of business from a mass society characterized by homogeneous customer segments and mass production of products and services towards a value system that creates profit opportunities from the reality that all people are different.
The 2012 agenda will present divergent and complementary voices along four of the core areas where personalization today is shaping our economy and society most:
(1) Consumables, (2) Health Care and Medicine, (3) Urban Living and the City, and (4) The New Production System based on digital technologies and easy access to hardware and big data.
*We have reserved a limited amount of discounted-rate hotel rooms at the Boston Marriot Cambridge in Kendall Square, adjacent to MIT campus. Please Contact Betty Lou McClanahan to reserve a hotel room:
June 27-30, 2011
Instructors: Kent Larson and Ryan Chin
This workshop-style course will focus on the development and deployment of innovations for achieving sustainable urban mobility in cities. We will examine the latest “in-the-box” innovations in technology, designs, strategies, and policies employed by cities to increase energy efficiency, reduce carbon emissions, and improve overall access and mobility for increasingly dense and crowded urban environments. We will also explore “out-of-the-box” innovations that go beyond incremental improvements and utilize system-level integration, holistic thinking, ecosystem solutions, and cutting edge technology.
Executive Education Course Website
DATE: May 20-21, 2010
LOCATION: MIT Media Lab, Cambridge MA
SEMINAR TITLE: Building a Profitable Mass Customization Business
Following the highly successful business seminar sponsored by the MIT SCG in November 2008, and the MCPC 2007 conference at MIT in 2007, the 2010 SCG business seminar will examine success factors and 'smart' implementation of mass customization and personalization.
The MIT Smart Customization Seminar (SCS) 2010 provides a unique opportunity for leading thinkers and reflective practitioners working on, implementing, and/or considering mass customization, personalization, and customer co-creation. This event will take place in the new Media Lab Extension building.
DATE: September 20, 2009
LOCATION: MIT Media Lab, Weisner Room
LECTURE TITLE: Infinite Possibility: Harnessing the Power of Digital Technology to Create Innovative Experiences
Businesses today face an explosion of possibility in how to attract and engage customers in experiences they find worthwhile -- and worth paying for. We are awash in new technology, new ways of using existing technology, and unbridled experimentation in social media, virtual worlds, and even individual identity -- all of which proves incredibly difficult for executives and managers in making sense of it all.
DATE: November 10-11, 2008
LOCATION: MIT Faculty Club, MIT Sloan School of Management
The objective of the 2008 seminar is to take an intensive look at the success factors and "how to do it” aspects of mass customization and personalization.
The Smart Customization Group is an official sponsor of the David E. Grange Jr. Best Ranger Competition.
MIT Media Lab
The MIT Smart Customization Group is an MIT-Industry collaboration devoted to improving the ability of companies to efficiently customize products, services, and experiences in various industries and for diverse customer groups. This industry interest group aggregates the key players in the area of mass customization and strives to become a vital community of practice in this field.